Attendee Information

Everything You Need to Know About Attending One of Our Business Architecture Certification Workshops

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Classroom Hours, Meals, and Materials

Classroom hours are from 8:30 AM to 5:00 PM, and all classroom presentation and workshop materials are provided the first day. We will provide a continental breakfast, lunch, and both morning and afternoon coffee breaks. Please dress comfortably. We strongly suggest you bring a personal computer to receive maximum benefit from the Certification Workshop.

Certification Workshop Location, and Hotel Accommodations

Certification Workshop location and hotel information will be provided to you when we receive your registration. Please feel free to contact us if you need this information prior to registration.


Once a new workshop has been listed, to register, please complete the form provided, and fax, mail, or email it to us – or register online at our website. As sessions often fill up quickly, we would like to hear from you right away – even for certification workshops several months in the future. We want to be able to accommodate you, and look forward to your participation.

Certification Workshop Confirmation

Your registration confirmation will be e-mailed, faxed, and sent via U.S. mail within five business days of registration. If you have any questions concerning your registration, please call (810) 231-0531. Please provide your fax and/or e-mail address when you register.

Multiple Attendee Discounts

We provide various discounts for members of the same company attending the same event. Please call for details.

Consultants and Consulting Firms

Please contact us for pricing and license requirements.

Course Outline

What You’ll Learn in Our Business Architecture Certification Workshops

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Introduction to Business Architecture

  1. The challenge is change
  2. Why build a Business Architecture for the business
  3. Phases
  4. Roles
  5. Business Architecture preparation

  1. Business Goal/Motivation Model
  2. Business Process Model
  3. Business Materials Model
  4. Business Organization Model
  5. Business Location Model
  6. Business Event Model

Creating Business Models for Managing the Business

  1. Why – Goals / Strategies Analysis
  2. How – Business Process Analysis
  3. What – Materials Requirements Analysis
  4. Who – Roles/Responsibilities Analysis
  5. Where – Location Analysis
  6. When – Events/Triggers Analysis

Business Analysis for Business Architecture

  1. Building the relationship models
  2. Identifying business capabilities
  3. Ranking business capabilities for implementation

Establishing the “Desired State” Business Architecture

  1. Generating the programs and capabilities
  2. Generating data driven programs and projects
  3. Generating goal driven programs and projects

Generating the Business Aligned Capabilities and Programs

  1. Alignment of capabilities, programs, and projects
  2. Roles and responsibilities
  3. Keeping the models “evergreen”
  4. Support tools consideration

Finalizing the Models for Implementation and Understanding

  1. Establishing major deliverables
  2. Explicating transition objectives
  3. Transition strategy

Strategies for Business Transition

  1. Task details
  2. Challenges
  3. Deliverables
  4. Support materials

Managing the Business Architecture Program

  1. Business “Planning” Models
  2. Business “Owner” Models
  3. Goals / Strategies Models
  4. Process / Activities Models
  5. Materials / Data Models
  6. Roles / Responsibility Models
  7. Location / Geography Models
  8. Event / Triggers Models

Additional Business Models for Consideration

    1. Ongoing engagement approach
    2. Ongoing planning challenges
    3. Deliverables

    Ongoing Business Architecture


    Meet Your Expert Instructor

    Sam Holcman, Chairman of the Business Architecture Center of Excellence (BACOE)

    Sam Holcman, Chairman of the Business Architecture Center of Excellence (BACOE)


    We only have ONE facilitator who is the leading practitioner in Business Architecture... Meet Sam

    SAMUEL B. (Sam) HOLCMAN is the Chairman of the Pinnacle Business Group, Inc., the Managing Director of the Enterprise Architecture Center Of Excellence (EACOE), and the Business Architecture Center Of Excellence (BACOE), and the President of the Zachman Institute for Framework Advancement (ZIFA). He is considered the “practitioners practitioner” in Enterprise Architecture and Business Architecture, and the leading implementer and world-wide educator and trainer in Enterprise Architecture and Business Architecture methodologies and techniques.

    The Pinnacle Business Group, Inc. and its associated organizations provide its clients with innovative, yet practical solutions to a range of business and systems related challenges and activities. Mr. Holcman conceptualized and constructed a unique look at system development methodologies, which resulted in the highly regarded ForeSightTM methodology and methodology management product.

    He has developed a strategic planning process that is used by many Fortune 500 companies, and is the co-developer of the widely used accelerated analysis (JAD-like) technique known as Rapid Analysis. He has also developed an innovative approach to Business Process Re-Engineering known as Business Process VisualizationTM and Organization Network AnalysisTM.

    In association with Mr. John Zachman, he formed The Zachman Institute for Framework Advancement (ZIFA), to explore, explain, and share the concepts of enterprise architecture. He has developed the Intellectual Capital Maturity ModelTM and the Enterprise Architecture Maturity Model. He has also developed and published works on Cooperatively Optimized Relationships (COR). To better understand an organizations “DNA”, Sam led the development of The Enterprise FrameworkTM and The Business Architecture FrameworkTM. Both The Enterprise Framework, and The Business Architecture Framework have received worldwide acclaim for their understandability, and usability, while maintaining theoretical purity. He recently published “Reaching the Pinnacle—a Methodology of Business Understanding, Technology Planning, and Change”.

    Sam was with Ford Motor Company for 11 years, Vice President of a robotics and factory automation firm for two years, a senior member of a technology delegation to the People’s Republic of China, and a member of a technology delegation to the Commonwealth of Independent States (Soviet Union).

    Sam has a Bachelor’s degree in Bioengineering and Master’s Degree in Electrical Engineering from Wayne State University in Detroit, Michigan, and a Master’s in Business Administration from the University of Michigan, Ann Arbor. He has been elected to Eta Kappa Nu (electrical engineering honors society), and Tau Beta Pi (engineering honors society), and is a member of numerous societies and professional organizations, and is a frequent speaker at seminars around the world.

    Cancellation Policy

    What happens if you need to cancel and can't make it to a Business Architecture Certification Workshop

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    Cancellations made in writing thirty (30) business days prior to the first day of the certification workshop will receive a full refund; no refunds are available after that time.

    Requests for change of workshop dates made in writing thirty (30) business days prior to the first day of the certification workshop will gladly be accommodated; no changes are available after that time.

    Substitutions, however, may be made at any time prior to the beginning of the certification workshop. The BACOE will notify you thirty (30) days in advance of the certification workshop, in the unlikely event that the certification workshop should have to be cancelled.

    Non-payment or no-show does not constitute cancellation.