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Certified In Name Only (CINO) vs. High Impact Trusted Architects (HITA) – Which Are You?

High-impact Trusted Enterprise Architects or Business Architects are professionals who deliver tangible value and strategic impact to their organizations.

Podcast
May 30, 2025
Ethan Shimones
Certified In Name Only (CINO) vs. High Impact Trusted Architects (HITA) – Which Are You?
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Certified In Name Only (CINO) vs. High Impact Trusted Architects (HITA) – Which Are You?

High-impact Trusted Enterprise Architects or Business Architects are professionals who deliver tangible value and strategic impact to their organizations. Certified In Name Only (CINO) Business Architects or Enterprise Architects possess certifications but lack the practical skills, experience, or impact that define true professionals. Here are the evaluation characteristics.

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The Accidental Business Architect Is Disappearing, and That Might Be a Problem

The Accidental Business Architect Is Disappearing, and That Might Be a Problem

Most senior business architects did not plan to become business architects. They arrived from strategy, operations, finance, process improvement, product management, or IT, and they collected breadth along the way because the work kept dragging them across the enterprise.

Literature
September 29, 2026
The Dangerous Rise of Business Architecture Without Thinking, Especially in the AI Era

The Dangerous Rise of Business Architecture Without Thinking, Especially in the AI Era

The danger is not that business architects will run out of answers. It is that we will stop requiring them to demonstrate the thinking behind those answers.

Literature
September 29, 2026
Architectural Amnesia: How the Hidden Failure Record Distorts Enterprise Architecture and Business Architecture Investment Decisions

Architectural Amnesia: How the Hidden Failure Record Distorts Enterprise Architecture and Business Architecture Investment Decisions

Architectural amnesia — the loss of the hidden failure record — means that every Enterprise Architecture and Business Architecture roadmap built only from successful implementations is equivalent to Abraham Wald's military analysts reinforcing the parts of aircraft that were…

Video
August 19, 2026
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