The Ten Most Misunderstood Words in Enterprise Architecture and Business Architecture

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If you are a CIO, CTO, or Architecture Manager, you are already paying an “architecture tax” you never approved. When these words are fuzzy, your architecture is fuzzy. And fuzzy architecture is expensive.

Podcast

April 24, 2026

Ethan Shimones

The Ten Most Misunderstood Words in Enterprise Architecture and Business Architecture

If you are a CIO, CTO, or Architecture Manager, you are already paying an “architecture tax” you never approved.

It shows up as overlapping platforms, programs that cannot finish, and “strategic” projects that quietly die after burning millions. The surprising culprit: ten everyday EA/BA words that your organization thinks it understands - but does not.

When these words are fuzzy, your architecture is fuzzy. And fuzzy architecture is expensive.

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